Alright! Let’s throw caution to the wind and be completely honest with each other. No, I mean completely honest.
The subject at hand? Time efficiency. In other words, what we do with all the time we’re able to save during the course of a day.
And how do we generate time saving? We do what any capitalist-compliant-consumer does. We buy something new, naturally. A new Ferrari, iPad or bundled mortgage securities. Something designed – as the ads say – to give us our lives back, spend time with the family, or do something meaningful that we deserve.
But the clever fellows who wrote the ad copy know exactly what we’re REALLY going to do with the luxury of all this newly-discovered, time — we’re going to play The Angry Birds, Grouchy Chickens or whatever the latest multimedia app is.
That’s why I don’t own a smart phone. I find I accomplish much more when I’m perceived – not as a consumer who strives for knowledge and wisdom – but rather one content on remaining as ignorant as a bag of hair.